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Maximising Customer Loyalty: The Power of Outsourced CX


Maximising Customer Loyalty: The Power of Outsourced CX

Maximising Customer Loyalty: The Power of Outsourced CX

As e-commerce businesses continue to boom, sustaining excellent customer experience can be time-consuming and resource-intensive. With the ominous clouds of an economic recession overhead, consumers have become more cautious with their spending, putting businesses under pressure and choking growth. However, the rise of mobile devices, increasing internet penetration, and the ease and convenience of online shopping have all contributed to the sustained growth of e-commerce. According to Statista, global e-commerce sales are projected to reach $6.38 trillion by 2024, up from $3.53 trillion in 2019, growing at an average rate of over 12% annually.

Competition is still heating up because of rapid growth. Increased competition in the e-commerce space means businesses must be innovative, agile, and customer-focused to stand out and succeed. Delivering exceptional customer experiences (CX) is becoming increasingly critical. Data has pointed out that a smooth customer journey leads to an increase in customer satisfaction but requires even more considered planning, impeccable execution, and ongoing data-driven management to succeed. 

In fact, high-quality CS support often requires specialised skills that may not be available in-house. That’s where outsourcing customer experience delivery comes in. In this article, we’ll explore the benefits of offshore customer support and why it can help build customer loyalty and support growth. 

What is Customer Experience Outsourcing?

CX outsourcing is the process of partnering with a BPO services provider to deliver and manage particular or all aspects of customer support. BPO services could include email, chat, voice, social media, and other customer engagement channels like WhatsApp. The offshore business process outsourcing provider becomes an extension of the e-commerce business. It handles customer inquiries, resolves issues, and supports providing a positive experience that reflects well on the brand.  

Dedicated teams of professionals who are trained to deliver excellent customer experiences have the necessary expertise to handle even the most complex customer inquiries and issues. This can lead to faster resolution times, higher customer satisfaction, and increased loyalty. Additionally, outsourcing providers often have more experience and specialised skills in delivering excellent customer experiences and can leverage technology to monitor and analyse customer interactions, allowing businesses to gain valuable insights into customer behaviour and preferences. This further enhances the quality of service provided. 

Benefits of Outsourcing Customer Support 

Outsourcing customer support can be a strategic move for e-commerce businesses that want to reduce costs, scale operations, and improve customer satisfaction. Companies can significantly reduce overhead costs by outsourcing customer support to a BPO service provider, including hiring, training, and maintaining an in-house customer support team. An experienced BPO services provider often has specialised expertise relevant to the industry being served. This allows for optimising processes involved in customer support operations and thus improves the overall customer experience. 

One of the most significant advantages of outsourcing customer support is cost savings. According to Deloitte, businesses can realise immediate cost savings of up to 30% by outsourcing CX management. This is because outsourced providers have economies of scale and specialised IT technology to streamline and optimise processes for efficiency and effectiveness. 

In addition to cost savings, outsourcing can help e-commerce businesses scale their operations. Outsourcing also gives businesses greater flexibility in terms of the scope and scale of customer support services they require, allowing them to adjust services as their needs evolve. Seasonal fluctuations in sales and promotions can stress internal customer support teams, making it challenging to keep up with the growing demands of the business. Outsourcing CX management allows enterprises to seamlessly ramp up or down their support operations to meet changing customer needs. Service providers have the resources and expertise to quickly scale up or down their operations based on the needs of their clients. This allows businesses to adapt rapidly to changing market demands and scale their operations without having to invest in additional resources or infrastructure. CX outsourcing can help businesses to stay focused on their core competencies. By outsourcing customer support, companies can free up resources and attention to focus on developing and delivering their core products or services. This can lead to more significant innovation, improved competitiveness, and increased profitability. 

As a result, e-commerce businesses can stay nimble and agile in response to market changes. In today’s digital world, customer support is no longer limited to phone and email channels. Customers expect to be able to reach businesses through a variety of channels, including social media and messaging platforms like WhatsApp.  

Another advantage of outsourcing is access to specialised expertise. CX outsourcing companies have the tools and expertise to manage customer interactions across all channels, providing seamless and quality experiences that consistently meet customer expectations. Outsourced providers typically have dedicated teams of customer support professionals trained to provide exceptional service. This allows businesses to expand into new markets or rapidly launch new products, even when they may not have the required in-house language skills or technical knowledge. 

Finally, outsourcing customer support can improve customer satisfaction. According to Zendesk, companies that outsource their customer support report higher satisfaction scores than those that handle support in-house. BPO services providers have the experience and expertise to provide exceptional customer service, leading to happier customers and improved brand loyalty. Businesses can stay competitive and grow in today’s rapidly changing market by reducing costs, scaling operations, accessing specialised expertise, and enhancing customer satisfaction.

Case Studies and Examples

Outsourcing customer support can provide significant benefits for businesses. By hiring an external service provider with specialised knowledge and expertise, companies can improve the customer experience, reduce churn rates, and increase customer loyalty. Let’s look at some real-world examples to illustrate these benefits. 

A major e-commerce company in the UK outsourced their customer support operations to a provider with expertise in the retail industry. As a result, the company saw a 20% increase in customer satisfaction ratings and a 15% reduction in customer churn. The provider was able to offer a dedicated team of agents with specialised knowledge in the retail industry, which led to quicker resolution of customer issues and a more personalised experience for each customer. 

The healthcare industry has also benefited from outsourcing customer support operations. A large private healthcare provider was struggling with long wait times and high call volumes in their customer support department. They decided to outsource their support operations to a provider that specialised in the healthcare industry. The outsourced business process delivery team reduced wait times by 50% and decreased call abandonment rates by 30%, resulting in a much-improved customer experience and increased brand affinity. 

In the travel industry, many businesses have successfully outsourced their customer support operations to providers with expertise in the airline or hospitality sectors. Major airlines, for example, have outsourced their customer support to providers with knowledge and experience in the airline industry. An outsourced remote customer care team was able to offer responsive 24/7 support to their customers, regardless of customer location or time zone resulting in improved customer satisfaction for international customers. Similarly, Airbnb partnered with an offshore customer service provider and was able to achieve a 90% customer satisfaction rate and a 50% reduction in response time. 

Online eyewear retailer Warby Parker is another example of a business that has been able to deliver excellent customer experiences while maintaining steady growth by outsourcing to a BPO service provider. In fact, the company was able to grow its business by 800% in just two years, thanks in part to its outsourcing strategy. 

These examples demonstrate how outsourcing customer support can lead to significant improvements in customer experience and spur business growth. By hiring an external service provider with specialised knowledge and expertise, businesses can provide their customers with personalised support and quick issue resolution, resulting in increased customer satisfaction and loyalty. Additionally, outsourcing can free up internal resources and allow businesses to focus on their core competencies, leading to more efficient operations and increased profitability. 


In conclusion, outsourcing customer experience delivery can indeed build loyalty and support growth, so long as it’s done correctly.  

CX outsourcing provides businesses with a wide range of solutions and tangible benefits, including cost reduction, improved quality of service, multi-channel support, scalability, and increased focus on core competencies. By partnering with the right service provider and implementing best practices, businesses can leverage the power of outsourcing to deliver exceptional customer experiences that drive loyalty and growth. It is best to work with an offshore business process solutions provider with the necessary expertise in your industry. Such BPO providers can deliver exceptional customer relationship management so that your brand can maintain a high level of customer engagement, boost satisfaction (CSAT) and attain growth, all while freeing up resources to focus on core competencies. While some businesses may still have concerns about outsourcing CX delivery, the evidence suggests that the benefits far outweigh any potential risks. With the right partner and approach, outsourcing CX can effectively elevate customer experience (CX), create space for growth, and allow businesses to stay ahead of the competition.